About the LBJ Women's Campaign School

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About the LBJ Women's Campaign School

The purpose of the LBJ Women's Campaign School is to increase the number of women in elected office and campaign senior staff positions, regardless of political affiliation, through a structured curriculum, high-impact mentorship and alumnae support.

Why women?

The 2020 election was historic as record numbers of women, women of color and LGBTQ+ women ran and won races for elected office. However, progress has been incremental and women are still underrepresented at every level of elected office.

The COVID-19 pandemic disproportionately impacted women, especially women of color, differently abled women and LGBTQ+ women, which is why as we work to rebuild our communities, it is critical that women be represented in all levels of government.

Philanthropist Melinda Gates proclaimed that when we lift up women, we lift up humanity. But there is still so much work to be done to lift up women in the United States.

Curriculum and Logistics:

Our program includes a structured curriculum from a top 10 graduate school, high-impact mentorship, a network of leaders and alumnae support.

Your experience includes:

  • Seven live online class sessions
  • Six high-impact mentor sessions
  • Assessments and introspective exercises
  • Three networking sessions
  • Homework between sessions
  • Opening and closing virtual ceremonies

Phase 1: Aspire, Envision, Dig Deep
In the first month of the program you will spend time reflecting on your political goals, what issues matter most to you, and how you can best serve your community. You will also meet your fellow cohort members via an online platform and in a virtual networking session.

Phase 2: Learn and grow with intention
The heart of the experience will be seven live online masterclass sessions taken with your cohort and six sessions with your mentor. In between sessions you will have homework that is designed to enhance your in-class learning and give you additional opportunity to reflect on the campaign that you want to run. Example topics for the masterclass session may include:

  • What's your why: Storytelling as the basis for a campaign
  • Fundraising and Budgeting
  • Campaign Communications: Earned and Digital Media
  • Paid Communications: mail, TV, radio and how to work with consultants
  • Calculating a Vote Goal, Data and Field
  • Operations: Human Resources; Diversity, Equity and Inclusion; Compliance; Cyber Security

Phase 3: Reflect and look forward
In the final month you will work with your mentor to plan the next steps in your political career and join a closing ceremony with your cohort. As your capstone project you will write and film your stump speech, or if you plan to be a campaign manager you will create a speech in support of a candidate. You will leave the program with the network, skills, vision and confidence to win your race!

Important Dates:

If admitted, you will be required to participate in full. Please mark your calendar for these important dates:

  • April 17, 2021—10 a.m.–12:30 p.m. CT: Opening ceremony and orientation

Seven virtual class dates, held 10 a.m. CT–12:30 p.m. CT:

  • April 24, 2021
  • June 5, 2021
  • June 26, 2021
  • July 24, 2021
  • Aug. 21, 2021
  • Sept. 25, 2021
  • Oct. 9, 2021

Two campaign plan competition dates:

  • Oct. 14, 2021—7–8 p.m. CT: Campaign Plan Competition Launch
  • Oct. 23, 2021—10 a.m.–12:30 p.m. CT: Campaign Plan Competition Judging

Three evening networking dates:

  • May 18, 2021—7 p.m.–8:30 p.m. CT
  • June 22, 2021—7 p.m.–8:30 p.m. CT
  • Aug. 17, 2021—7 p.m.–8:30 p.m. CT

Invite your families:

  • Nov. 13, 2021—10 a.m.–12:30 p.m. CT: Family training and Closing ceremony