About the LBJ Women's Campaign School

Joy Diaz and Mayor Parker with huge smiles

About the LBJ Women's Campaign School

We are a nonpartisan program that supports women in politics by training and empowering change-makers to lead in the political arena.


We provide practical skills and high-level insights to build confidence in those interested in running for office, managing a campaign or supporting women candidates at all levels. We work to ensure all voices are heard, which unlocks the best public policy solutions and strengthens our democracy. Through training, mentorship, and networking, we encourage collaboration across differences, and provide the political "know-how" to change the world.

Our program offers:  

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Seven months of comprehensive campaign training, covering over 20 essential campaign topics

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Guidance on crafting your stump speech to share your story with voters, or learn how to speak effectively on behalf of a candidate

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A step-by-step process for calculating the number of votes needed to win — and understanding why it's crucial

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One hour of personalized, 2-on-2 media training to sharpen your on-camera presence

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Hands-on experience building a campaign plan as part of a team, culminating in our competitive campaign plan challenge

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Six one-hour mentorship sessions with seasoned political professionals

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Flash mentorship opportunities as needed

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A lifelong network of peers and mentors for continuous support

 

Structured curriculum from a top public policy school

The LBJWCS hybrid curriculum combines in-person and virtual campaign training taught by the nation's top political experts. Our goal is for each participant to leave the training with the concrete skills to launch a campaign from scratch, the confidence to enter the political arena when the opportunity arises, and the strategy and expertise to win.

The curriculum covers 20 critical campaign topics, including:
 

  • Launching your campaign and
    working with consultants

   
  • Direct mail

  • What's your why: storytelling as
    the basis for a campaign

   
  • TV ads

  • Media training: public speaking and
    working with the press

   
  • Polling

  • Earned media and crisis communications

   
  • Grassroots, GOTV, field organizing

  • Calculating a vote goal

   
  • Coalition building

  • Budgeting

   
  • Cyber security

  • Fundraising

   
  • Misinformation

  • Paid media strategy

   
  • Campaign law and filing to run

  • Social media

   
  • Self care on the campaign trail

  • Digital ads

   
  • Goal setting

Over 100 guest speakers have spoken to our change-makers. Past speakers include:

Speakers at the LBJ Women's Campaign School: Dasheika Ruffin; Annise Parker; Jessica Colon; Cliff Walker; Holly Harris

Mentorship: tailored support for each change-maker

The LBJWCS Mentorship Program matches individual participants with one of our 112 mentors for a six-month mentorship. Our handpicked mentors ensure that every participant has the personalized tools and connections they need to take the next step in their political careers, eliminating barriers that keep women from leading their democracy.

Half of our mentors are elected officials, the other half are political operatives or former candidates.

LBJ WCS mentors, 2023: Connie Schroeder; Nicole Frazier; Vanessa Fuentes; Lupe Valdez; Christina Haswood

Network building and alumni support

We are building a network of women in politics that will last a lifetime. Through thoughtful in-person and digital networking activities, we are creating a network that embodies the principle of #womenhelpingwomen.

Important dates

If admitted, you will be required to participate in full. Please mark your calendar.


In-person training session in Austin

  • May 21-May 23, 2025


Five virtual training sessions, 9 a.m.—11:30 a.m. CT

  • Saturday, June 14, 2025

  • Saturday, July 12, 2025

  • Saturday, Aug. 16, 2025

  • Saturday, Aug. 30, 2025

  • Saturday, Sept. 13, 2025


Virtual networking workshops, 6:30 p.m.—8 p.m. CT

  • Wednesday, July 23, 2025

  • Tuesday, Aug. 26, 2025


Virtual campaign plan competition

Block off time (evenings and the weekend) between Oct. 6 through Oct. 18 to complete the competition.

  • Oct. 6, 2025: 6:30 p.m.—7:30 p.m. CT

  • Oct. 18, 2025: 9 a.m.—12 p.m. CT


Virtual closing ceremony and family training, 10 a.m.—12 p.m. CT

  • Nov. 15, 2025